McDonald's Big 'n' Juicy Burger "Giant napkin" poster

dabitch's picture
Posted by dabitch on 27. February 2008 - 13:52

More giant stuff from McDonalds and DDB in Stockholm, Sweden. This time they turned a poster into a giant napkin dispenser - with real napkins inside. I wonder how long it lasted, I bet homeless people used the napkins as bed linen.

See also: Mcdonald's - Extra large coffee - Sweden press and the McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread.

Andreas Dahlqvist - Executive Creative Director
Johan Holmström - Creative Director
Ted Harry Mellström - Creative
Simon Higby - Creative
Martin Lundgren - Creative
Joachim Levin - Agency Producer
Lars Friberg - Account manager
Anna Hellenberg - Agency Producer

Your rating: None Average: 3.9 (23 votes)
Submitted by Wendall on 27. February 2008 - 13:55.
Wendall's picture

Are those napkins made of actual napkin material? If so, that might be a world record of some sort.

Submitted by dabitch on 27. February 2008 - 13:59.
dabitch's picture

Yes, real serviettes = napkin paper. I suspect world record too.

Submitted by Wendall on 27. February 2008 - 14:05.
Wendall's picture

If they really are making a campaign of this, they could break all sorts of fast-food related "big things" records. Biggest straw, biggest packet of ketchup, biggest fry, etc. Probably worth it for the publicity they'd get.

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
Yo, are you real or just a figment of spamination?

Adland.tv

Member login

Request new password