More giant stuff from McDonalds and DDB in Stockholm, Sweden. This time they turned a poster into a giant napkin dispenser - with real napkins inside. I wonder how long it lasted, I bet homeless people used the napkins as bed linen.

See also: Mcdonald's - Extra large coffee - Sweden press and the McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread.

Andreas Dahlqvist - Executive Creative Director Johan Holmström - Creative Director Ted Harry Mellström - Creative Simon Higby - Creative Martin Lundgren - Creative Joachim Levin - Agency Producer Lars Friberg - Account manager Anna Hellenberg - Agency Producer

Comments (3)

  • Wendall's picture
    Wendall

    Are those napkins made of actual napkin material? If so, that might be a world record of some sort.

    Feb 27, 2008
  • Dabitch's picture
    Dabitch

    Yes, real serviettes = napkin paper. I suspect world record too.

    Feb 27, 2008
  • Wendall's picture
    Wendall

    If they really are making a campaign of this, they could break all sorts of fast-food related "big things" records. Biggest straw, biggest packet of ketchup, biggest fry, etc. Probably worth it for the publicity they'd get.

    Feb 27, 2008

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.