DDB Stockholm did this double page press ad for McDonald's extra large coffee currently running in Swedish papers. Creds go to the creative posse Andreas Dahlqvist (Creative Director), Simon Higby, Martin Lundgren, Ted Mellström and Viktor Arve (all "creatives" rather than art or copy).
Link to larger image

See also: McDonald's Big 'n' Juicy Burger "Giant napkin" poster and the McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread.

DDB Stockholm
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Wendall's picture
    Wendall

    Rather subtle. Took me a few seconds to notice it.

    Feb 26, 2008
  • Wendall's picture
    Wendall

    Probably works better as a one-off. The only other version I can think of is a gigantic grease stain for the Big Mac.

    Feb 27, 2008
  • Wendall's picture
    Wendall

    Guess I spoke too soon. Perhaps they will do a giant grease stain ad (I somehow doubt it, though).

    Feb 27, 2008

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