This is the nicest designed fast food iconography I have seen. There's a TV spot that goes along with it, but I think in this case, the OOH is the stronger component.

Client: McDonald's France Agency: TBWA\Paris Creative Director: Jean-François Goize Copywriter: Frank Marinus Artistic Director: Michael Mikiels Illustrator: Michael Mikiels

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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