McDonald's has fresh salads, to convey this they made sure that their poster literally had fresh salad. Growing on it!

Thousands of heads of lettuce were planted on a billboard. Over three weeks the lettuce grew, from seeds to full bloom to spell out the words FRESH SALADS.

Pretty neat, though I wouldn't want to eat it.

McDonald's

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.