McDonald's has fresh salads, to convey this they made sure that their poster literally had fresh salad. Growing on it!

Thousands of heads of lettuce were planted on a billboard. Over three weeks the lettuce grew, from seeds to full bloom to spell out the words FRESH SALADS.

Pretty neat, though I wouldn't want to eat it.

McDonald's

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.