McDonald's - Open All night - Australia

Submitted by Dabitch on Thu, 06/19/2008 - 10:20
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During the day, punters only saw half of the yellow arch and some mirrored text, it wasn't until the dark at night when the adshel lit up that the message "open all night" became clear.

Agency: DDB Sydney
Matt Eastwood (Executive Creative Director)
Jakub Szymanski (Art Director)
Alex Stainton (Copywriter)

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