tips us to an unusual McDonalds ad created by Leo Burnett, Turkey. Unusual execution, showing the slimmer side of McD. (More ad inside).

The ad which is a in womens magazines depicts a womans bikini clad back, and when you open the bikini you find all that McDonalds offers to those women who want to watch their wasitline. Salads, fruit and fishburgers.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • caffeinegoddess's picture

    Love how the lighting on the model makes her look even skinner.

    May 09, 2006

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