Bigmigu.com tips us to an unusual McDonalds ad created by Leo Burnett, Turkey. Unusual execution, showing the slimmer side of McD. (More ad inside).

The ad which is a in womens magazines depicts a womans bikini clad back, and when you open the bikini you find all that McDonalds offers to those women who want to watch their wasitline. Salads, fruit and fishburgers.

McDonald's
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • caffeinegoddess's picture
    caffeinegoddess

    Love how the lighting on the model makes her look even skinner.

    May 09, 2006

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