Bigmigu.com tips us to an unusual McDonalds ad created by Leo Burnett, Turkey. Unusual execution, showing the slimmer side of McD. (More ad inside).
The ad which is a in womens magazines depicts a womans bikini clad back, and when you open the bikini you find all that McDonalds offers to those women who want to watch their wasitline. Salads, fruit and fishburgers.