Philipp und Keuntje GmbH, Hamburg says:

We demonstrated how ill-defined objects can look when you don't use a high definition camera like the Leica D-Lux 3 Meister Camera.

First they assembled the dog out of lego (and glue!)

Looks like little kids and dogs had some fun with this ad.

Alexander Rötterink (Designer)
Sönke Schmidt (Designer)
Diether Kerner (Creative Director)
Oliver Ramm (Creative Director)
Sönke Schmidt (Art Director)
Daniel Hoffmann (Copywriter)
Fedja Burmeister (Account)
Thomas Beecken (Producer)
Realisations KG (Producer)