This ad was placed next to the crosswords & puzzles in the MX newspaper so the audience was likely to have a pen in hand. From M&C Saatchi Sydney.

Client: Melanoma Foundation
Agency: M&C Saatchi Sydney.
Ben Welsh : Executive Creative Director
Alister McCann : Copywriter
Jason Woelfl : Art Director


Comments (3)

  • mpared's picture

    this brilliant .... connect the dots and bang !! very powerful ! I like it simple and yet so effective

    Sep 23, 2008
  • mpared's picture

    nice one .... Double comment syndrome !! How do you delete one ? ;0(

    Sep 23, 2008
  • Dabitch's picture

    I'll do it. No problem. There's an alarm that goes off* when it happens I hear: "Dabitch, cleanup in thread 145636".. and here I am with a mop and bucket.

    * Ok, not really.

    Sep 23, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.