This ad was placed next to the crosswords & puzzles in the MX newspaper so the audience was likely to have a pen in hand. From M&C Saatchi Sydney.

Client: Melanoma Foundation Agency: M&C Saatchi Sydney. Ben Welsh : Executive Creative Director Alister McCann : Copywriter Jason Woelfl : Art Director
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • mpared's picture
    mpared

    this brilliant .... connect the dots and bang !! very powerful ! I like it simple and yet so effective

    Sep 23, 2008
  • mpared's picture
    mpared

    nice one .... Double comment syndrome !! How do you delete one ? ;0(

    Sep 23, 2008
  • Dabitch's picture
    Dabitch

    I'll do it. No problem. There's an alarm that goes off* when it happens I hear: "Dabitch, cleanup in thread 145636".. and here I am with a mop and bucket.

    * Ok, not really.

    Sep 23, 2008

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