Mentos - Green / Crunchy on the outside. Cooling inside - print, Brazil.

Dabitch's picture
Posted by Dabitch on Oct 14 2009

Mentos advertised from Godzillas point of view:

In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor.
The pieces show green areas embedded in large urban centers - Central Park in New York, Hyde Park in London and Shinjuku Gyoen in Tokyo – with the headline: "Crunchy on the outside. Cooling inside. Amazing chewing gum with liquid filling.

Title: Mentos Pure Fresh

Client/Product: Mentos
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim

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