Metro Vancouver Crime Stoppers is a See Something Say Something org, up in British Columbia. Crime Stoppers feels like more people aren't reporting what they see because they feel like what they haven't witnessed anything of value.
This campaign raises awareness that even the smallest tip can be paired with other tips, providing enough leads to crack the case. It also communicates the fact that you can actually text in your tips.
I think it's more important to let people know they can text and not call, as it's a quicker read, than the small tip lead to big tip thing. If you're in that close proximity to a dude with a gun, you prolly don't want to be yammering away on the phone anyway.
And jeez Louise, Canada's gotten to be a rough place, eh? I thought y'all had strict regulations firearms. Oh right...criminals don't follow the law. Forgot.