The body copy in this ad isn't holding back, and it ran in many national newspapers in the US on Wednesday. If it wasn't clear to you before, it will be now - you are not a user of search tools, you are a bit of data to sell to advertisers.

"Every data point Google collects and connects to you increases how valuable you are to an advertiser"

Of course, Microsoft would like you to use their products instead. Like Bing.

USA Today: Microsoft slams Google user data policy in new ads alerts us to the fact that Google has responded in this blog post point by point.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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