Remember the Milky Way conveyer belt I posted 09/04/2008? There's more to that campaign, check out the Movie Theater Line Barrier, seat belt and bonus film of the conveyer belt inside.
(I like it, but then I'm a sucker for chewy caramel).

Art Directors: Scott Kaplan, Tom Kraemer
Copywriters: Tom Kraemer, Scott Kaplan
Creative Directors: Scott Kaplan, Tom Kraemer
Executive Creative Director: Greg Hahn
Chief Creative Officers: David Lubars, Bill Bruce

Advert title: Seatbelt Advertised brand: Milky Way Advertising Agency: BBDO New York, USA Art Directors: Frank Anselmo, Melissa Hutton Copywriters: Duc Nguyen Creative Directors: Scott Kaplan, Tom Kraemer Executive Creative Director: Greg Hahn Chief Creative Officers: David Lubars, Bill Bruce
Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • johnnyads's picture
    johnnyads

    Finally an innovative campaign where all the executions are equally fantastic.
    I've seen the conveyor belt one before. Nice to see it in action. That seatbelt cracks me up.
    Smart to capitalize on an actual product attribute.

    Mar 18, 2009
  • Neo's picture
    Neo

    I wish they told you what they're made of, when I click to the larger images I can see that they're quite sturdy like on the seatbelt, is it hard plastic? How much does making X plastic seat belt things cost? Impressive execution all around.

    Mar 19, 2009
  • Dabitch's picture
    Dabitch

    Unpublishing this post until I can get an OK from the copyright holders This was submitted by someone not at the agency, not involved in the campaign. Please don't do that to me people.

    Mar 19, 2009

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