Milky Way - "Caramel Stretch Campaign", Movie Theater Line Barrier, Seat belt, Conveyer belt - ambient USA

dabitch's picture
Posted by dabitch on 18. September 2008 - 13:42

Remember the Milky Way conveyer belt I posted 09/04/2008? There's more to that campaign, check out the Movie Theater Line Barrier, seat belt and bonus film of the conveyer belt inside.
(I like it, but then I'm a sucker for chewy caramel).


Art Directors: Scott Kaplan, Tom Kraemer
Copywriters: Tom Kraemer, Scott Kaplan
Creative Directors: Scott Kaplan, Tom Kraemer
Executive Creative Director: Greg Hahn
Chief Creative Officers: David Lubars, Bill Bruce


Advert title: Seatbelt
Advertised brand: Milky Way
Advertising Agency: BBDO New York, USA
Art Directors: Frank Anselmo, Melissa Hutton
Copywriters: Duc Nguyen
Creative Directors: Scott Kaplan, Tom Kraemer
Executive Creative Director: Greg Hahn
Chief Creative Officers: David Lubars, Bill Bruce

Your rating: None Average: 3.9 (21 votes)
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Submitted by johnnyads on 18. March 2009 - 19:33.
johnnyads's picture

Finally an innovative campaign where all the executions are equally fantastic.
I've seen the conveyor belt one before. Nice to see it in action. That seatbelt cracks me up.
Smart to capitalize on an actual product attribute.

Submitted by Neo on 19. March 2009 - 13:10.
Neo's picture

I wish they told you what they're made of, when I click to the larger images I can see that they're quite sturdy like on the seatbelt, is it hard plastic? How much does making X plastic seat belt things cost? Impressive execution all around.

Submitted by dabitch on 19. March 2009 - 15:13.
dabitch's picture

Unpublishing this post until I can get an OK from the copyright holders This was submitted by someone not at the agency, not involved in the campaign. Please don't do that to me people.

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