Miller & Sports Illustrated team up

Miller Brewing Co. put out a press release regarding their Sports Illustrated Swimsuit sweepstakes. A six-page ad in this year's Swimsuit issue gave tips to readers on how to prepare for a swimsuit shoot.

"Miller and Sports Illustrated are a natural association, as many of our drinkers are SI readers," said Michael Hand, director brand promotions, Miller Brewing Company. "This promises to be one trip the winners will never forget -- cold Miller beer, tropical sun and the chance to see some of the world's top models shoot the famous SI Swimsuit edition."

Read more to see the ad.

As far as we can tell, they won't be putting cameras in the hands of the winners. So why they need to know how to shoot a good shot is beyond me. But, it's nice illustration and follows suit of their illustrated "Ref" ads.

Comments (3)

  • caffeinegoddess's picture

    Creative Credits:
    Agency: Ogilvy & Mather, N.Y
    CD/AD: Kevin Amter
    CW: Curt Mueller
    AD: Arturo Gigante
    Illustrator: Jib Hunt (

    Mar 19, 2005
  • Dabitch's picture

    Hahaha! That looks pretty funny, I can't make out all of it but doesn't it read "good island = tropical, Bad island = Three mile." in there?

    Mar 04, 2005
  • caffeinegoddess's picture

    Yup! And underneath the illustrations it says: "Beginners beware: Pick a low-rent location, and you're back to manning the camera at the DMV."

    Mar 04, 2005

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.