To launch the ‘Worlds Biggest MINI’ - the MINI Clubman, DRAFTFCB Auckland plastered the city with these wild posters and billboards that had funny mirrors in them. Objects in mirror appeared larger than they are - see a film of the posters in action here.

DRAFTFCB Auckland Fraser Clements : Photographer Will Pickering : Editor James Mok : Creative Director kelly Lovelock : Art Director Hayley Marks : Copywriter