To launch the ‘Worlds Biggest MINI’ - the MINI Clubman, DRAFTFCB Auckland plastered the city with these wild posters and billboards that had funny mirrors in them. Objects in mirror appeared larger than they are - see a film of the posters in action here.

DRAFTFCB Auckland Fraser Clements : Photographer Will Pickering : Editor James Mok : Creative Director kelly Lovelock : Art Director Hayley Marks : Copywriter

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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