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MINI Clubman - ‘Worlds Biggest MINI’ - posters New Zealand

Dabitch's picture
Submitted by Dabitch on 9. September 2008 - 14:33


To launch the ‘Worlds Biggest MINI’ - the MINI Clubman, DRAFTFCB Auckland plastered the city with these wild posters and billboards that had funny mirrors in them. Objects in mirror appeared larger than they are - see a film of the posters in action here.

Fraser Clements : Photographer
Will Pickering : Editor
James Mok : Creative Director
kelly Lovelock : Art Director
Hayley Marks : Copywriter

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