Mini. Not for arachnophiliacs I guess. :))

Advertised brand: MINI Cooper S
Advert title: Courage
Headline and copy text: Courage. Take a test drive.

Advertising Agency (Name, City, Country): Lowe, Zurich, Switzerland
Agency website:
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/Retouching: Linus Schneider
Art Buyer: Melanie J. Auerbach

Published/Released (Month, Year): July 2008


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.