Mini. Not for arachnophiliacs I guess. :))

Advertised brand: MINI Cooper S
Advert title: Courage
Headline and copy text: Courage. Take a test drive.

Advertising Agency (Name, City, Country): Lowe, Zurich, Switzerland
Agency website:
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/Retouching: Linus Schneider
Art Buyer: Melanie J. Auerbach

Published/Released (Month, Year): July 2008


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.