A new mini ad running in Switzerland from Lowe, Zurich.

Advertised brand: MINI Cooper S
Advert title: Soapbox car
Headline and copy text (in English): Soapbox car fun with 175 hp.

Advertising Agency (Name, City, Country): Lowe, Zurich, Switzerland Agency website: http://www.lowe.ch Creative Director: Florian Birkner Art Director: Frédéric Nogier Copywriter: Ivan Madeo Photographer: Sandro Diener Digital Retoucheing: Linus Schneider Published/Released/Aired (Month, Year): July 2008

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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