MINI - Parachute / The fastest MINI ever - billboard, Switzerland

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Here's how the two posters looked like together. More images inside.

Advertised brand: MINI John Cooper Works
Advert title: Breaking parachute
Headline and copy text: The fastest MINI ever. – Even with the brakes on.
Advertising Agency (Name, City, Country): Draftfcb/Lowe Group, Zurich, Switzerland
Agency website: http://www.lowe.ch
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published/Released (Month, Year): September 2008

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