In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Here's how the two posters looked like together. More images inside.

Advertised brand: MINI John Cooper Works Advert title: Breaking parachute Headline and copy text: The fastest MINI ever. – Even with the brakes on. Advertising Agency (Name, City, Country): Draftfcb/Lowe Group, Zurich, Switzerland Agency website: http://www.lowe.ch Creative Director: Florian Birkner Art Director: Frédéric Nogier Copywriter: Ivan Madeo Photography/3D-Art: Vladimir Jankijevic/Elefant Studios Art Buyer: Melanie J. Auerbach Account Supervisors: Marc Ziegler, Jasmin Jost Published/Released (Month, Year): September 2008
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.