"We only want to save the cute animals, don't we? Yeah. Why don't we just have animal auditions. Line 'em up one by one and interview them individually. "What are you?" "I'm an otter." "And what do you do?" "I swim around on my back and do cute little human things with my hands." "You're free to go." "And what are you?" "I'm a cow." "Get in the f'ing truck, ok pal!" "But I'm an animal." "You're a baseball glove! Get on that truck!""

Preston Kelly, Minneapolis promote the new exhibit at the zoo without resorting to Dennis Leary jokes. Kudos.

Client: Minnesota Zoo Preston Kelly, Minneapolis Chris Preston : Executive Creative Director Terry Thomas : Copywriter Anne Taylor : Art Director (With that name you pretty much had to become an Art Director or fashion designer, didn't you Anne?)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • evilbendy's picture

    We do have cows at this zoo too. Although I am sure they would be loved more if they were mini and cute.

    Feb 18, 2009

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