These strips ran on the ski lifts that take skiers to the top of New Zealand's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.

Mitsubishi Motors New Zealand Ltd: Pajero Snow Strips
These strips via Clemenger BBDO Wellington ran on the ski lifts that take skiers to the top of NZ's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.

Client: Mistubishi Clemenger BBDO, Wellington Salt Design : Illustrator Duster : Executive Creative Director Paul Nagy : Creative Director Martin Hermans, Oliver Maisey : Art Director Dan Moth : Copywriter
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.