The Monterey Bay Aquarium - Penguin cabs and print ads, USA
San Francisco-based advertising agency BuderEngel (BE) has created a new campaign to showcase the renovation of, Splash Zone: Ocean Homes at the Monterey Bay Aquarium, one of the nations top attractions, it's all based around the tagline "Some Experiences Follow You Home".
The campaign included stunts, like the one on July 10th when for six hours, ten cabs and police escorts of two bike cops made stops at tourist spots throughout San Francisco with a character in a penguin suit to give out tickets to kids and families. Also, there were penguin-clad cabs driving around San Fran. There's even a competition on: "CBS Sacramento will be hosting a contest where finalists are given a Flip Video Camera and tickets to the Monterey Bay Aquarium to tape their experiences at the Aquarium" - the grand prize? "one week for four to the Monterey Bay Aquarium including accommodation, $100 in gas, VIP tour of the Monterey Bay Aquarium, and dinner". I have no idea how to even begin to spend a week in a Aquarium - that place must be huge.
Clipped straight from the release:
Agency Creative Director and Co-Founder Vince Engel noted, "We've worked with the Monterey Bay Aquarium for the last seven years, so every year we have to come up with fun, unique efforts to keep the San Francisco community intrigued and aware of the new happenings at the aquarium. The attraction is geared to both children and adults alike, so it's important that we appeal to both demographics in our messaging. Our job is to help create interest, keep the families coming back again and again, hopefully becoming lifetime members."
Agency: BuderEngel, San Francisco
Creative Director: Vince Engel
Studio Director: Tom Lyons
Art Director: Ming Yu
Copywriter: Nino Dedenroth
Account Executive: Amanda Brock
Senior Print Production Manager/Art Buyer: Michael Blair
Photographer: Hunter Freeman
Photography Producer: Taya Curtin
Digital Tech: Tom Hood
1st Assistant: Rob Prideaux
Location Scout: Jim Baldwin
Prop & Wardrobe Stylist: Suzanne Bryan
Hair & Makeup Stylist: Kathleena Gorga
Studio Teacher: Donel Barnes
Initial Retouching: Raygun Studio
Secondary Retouching Retouching: OriginSF
Prepress: Pacific Digital Image
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