I will admit that the first few times I sped past these posters, I didn't get it.
But then, this particular poster stuck in my mind after I spotted it at a bus stop in Copenhagen. Reverse psychology at its best - what would the world be like if Nelson Mandela had kept his mouth shut? Campaign created by UNCLE Grey A/S Denmark.

Agency: UNCLE Grey A/S Denmark.
Per Pedersen : Creative Director
Jesper Hansen : Art Director
Michael Paterson : Copywriter


Comments (4)

  • Neo's picture

    I find that the sender being the same paper who printed those controversial cartoons of Muslim prophet Muhammad quite funny.

    Sep 23, 2008
  • Neo's picture

    (It would be funny if the Gandhi ad upsets Indian so-called Gandhians getting so that they demand an apology from Jyllands-Posten—thereby missing the point entirely. Is that what they are going for?)

    Sep 23, 2008
  • Dabitch's picture

    I think that would be a dream come true for ad agency Uncle.

    Sep 23, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.