I will admit that the first few times I sped past these posters, I didn't get it.
But then, this particular poster stuck in my mind after I spotted it at a bus stop in Copenhagen. Reverse psychology at its best - what would the world be like if Nelson Mandela had kept his mouth shut? Campaign created by UNCLE Grey A/S Denmark.

Agency: UNCLE Grey A/S Denmark. Per Pedersen : Creative Director Jesper Hansen : Art Director Michael Paterson : Copywriter
Commercials: 
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Comments (4)

  • Neo's picture
    Neo

    I find that the sender being the same paper who printed those controversial cartoons of Muslim prophet Muhammad quite funny.

    Sep 23, 2008
  • Neo's picture
    Neo

    (It would be funny if the Gandhi ad upsets Indian so-called Gandhians getting so that they demand an apology from Jyllands-Posten—thereby missing the point entirely. Is that what they are going for?)

    Sep 23, 2008
  • Dabitch's picture
    Dabitch

    I think that would be a dream come true for ad agency Uncle.

    Sep 23, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.