This ad is in three parts and ran on three consecutive in the politics section of Newsweek magazine. Continuing on the concept of “A Fuller Spectrum of News,” this execution via SS+K New York use a graphic metaphor to demonstrate the msnbc.com news site has extensive political coverage without the one-sided bias of some of its major competitors.
Agency: SS+K, New York:
Marty Cooke : Executive Creative Director
Sam Mazur : Creative Director
Matt Ferrin : Creative Director
Matt Ferrin : Art Director
Sam Mazur : Copywriter
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