This ad is in three parts and ran on three consecutive in the politics section of Newsweek magazine. Continuing on the concept of “A Fuller Spectrum of News,” this execution via SS+K New York use a graphic metaphor to demonstrate the news site has extensive political coverage without the one-sided bias of some of its major competitors.

Agency: SS+K, New York:
Marty Cooke : Executive Creative Director
Sam Mazur : Creative Director
Matt Ferrin : Creative Director
Matt Ferrin : Art Director
Sam Mazur : Copywriter


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.