Client: Elite

The Brand: MUST Long Last

The Product: Chewing gum

Copy: For Sale! MUST Long Last chewing gum.
Like new, chewed for only two hours. Phone 050-7339206

Title: MUST Long Last gum

Ad agency: BBR Saatchi & Saatchi Tel Aviv Chief creative officer: Yoram Levi Creative director: Nadav Pressman Art director: Michal Gonen Scriptwriters: Ori Slonim, Tomer Reuveni Account director: Idit Zukerman Account supervisors: Roni Hershman, Rivi Peled Published: September 2009, Tel Aviv

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