NATAL, the Israel Trauma Center for Victims of Terror and War and Y&R headlines this image with "Don't carry the war trauma all by yourself", showing someone carrying himself.

The Client: NATAL: Israel Trauma Center for Victims of Terror and War Media: Print Advertising Agency: Y&R Israel Chief Creative Officer: Benni Bronski Creative Director: Sagi Blumberg Art Director: Asi Gurtenberg Executive Client Director: Tal Fishbain Account Supervisor: Sivan Talmor Account Manager: Adi Sharon Photography: Menachem Reiss Image Processing: Boaz Rozenberg, Avishai Pasha Keshet
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.