To encourage people to report pedophilia , Lew Lara\TBWA Brazil placed children's underwear in the racks of adult (sexy) underwear in lingerie shops and department stores. The underwear carried a tag with the text: "This shouldn't be here, but some people pretend that they can't see it" and was signed "report pedophilia

Jaques Lewkowicz, Executive Creative Director André Laurentino, Executive Creative Director Victor Sant´Anna, Creative Director Manir Fadel, Creative Director Braulio Kuwabara, Creative Director Felipe Luchi, Creative Director Pedro Rosa, Art Director Ivan Teixeira, Copywriter

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Dabitch's picture

    (Probably not the best place to admit that I buy kids undies. How else could I have Hello Kitty panties?)

    May 27, 2008

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