To encourage people to report pedophilia , Lew Lara\TBWA Brazil placed children's underwear in the racks of adult (sexy) underwear in lingerie shops and department stores. The underwear carried a tag with the text: "This shouldn't be here, but some people pretend that they can't see it" and was signed "report pedophilia

Jaques Lewkowicz, Executive Creative Director
André Laurentino, Executive Creative Director
Victor Sant´Anna, Creative Director
Manir Fadel, Creative Director
Braulio Kuwabara, Creative Director
Felipe Luchi, Creative Director
Pedro Rosa, Art Director
Ivan Teixeira, Copywriter


Comments (1)

  • Dabitch's picture

    (Probably not the best place to admit that I buy kids undies. How else could I have Hello Kitty panties?)

    May 27, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.