To encourage people to report pedophilia , Lew Lara\TBWA Brazil placed children's underwear in the racks of adult (sexy) underwear in lingerie shops and department stores. The underwear carried a tag with the text: "This shouldn't be here, but some people pretend that they can't see it" and was signed "report pedophilia www.censura.com.br

Jaques Lewkowicz, Executive Creative Director André Laurentino, Executive Creative Director Victor Sant´Anna, Creative Director Manir Fadel, Creative Director Braulio Kuwabara, Creative Director Felipe Luchi, Creative Director Pedro Rosa, Art Director Ivan Teixeira, Copywriter
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Dabitch's picture
    Dabitch

    (Probably not the best place to admit that I buy kids undies. How else could I have Hello Kitty panties?)

    May 27, 2008

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