Forsman and Bodenfors campaign for"Nationalencyklopedin, All you need to know" (The National Encyclopedia) appeared on nearly everything they could find.

Each piece has body copy explaining what it is. The one below reads: POSTER - and describes what a poster is.

"Sticker"

"Sandwhichman" & "Bag"

"Advertisement"

"Headline"

"Flag"

"Balloon"

"Toilet paper"

"Sky"

"Cheese"

"T-shirt" & "Telefax"

"Envelope, Businesscards & Letter"

Commercials: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (12)

  • Dabitch's picture
    Dabitch

    Oh fuck, I SMURF - or you owe me a coke Kgeiger.

    Jun 17, 2008
  • Dabitch's picture
    Dabitch

    Pretty funny. See I knew someone was going to drag up Britart.

    Jun 17, 2008
  • purplesimon's picture
    purplesimon

    Is there a Godwin's-type Law to govern this?

    Such as "In any creative thinking process, you're only two steps away from creating a Britart-style campaign only to discover Britart didn't do it first anyway?"

    Jun 17, 2008
  • kurtberengeiger's picture
    kurtberengeiger

    Shit. How embarrassing. I've got to stop writing comments that expose me for the hack I am... :)

    Jun 17, 2008
  • alex's picture
    alex

    I love 'sandwichman'. Are you telling me there's no Swedish word for sandwich? Smörgåsman? And I love the word 'ballong'. Does that mean the swedish word for 'moon' is 'mong'?

    Jun 17, 2008
  • Dabitch's picture
    Dabitch

    There's several words for a sandwich. To do the Earl of Sandwich-thing you could call it a "dubbel-macka", either a macka or a smörgås can be doubled like the Earl did it. However, since "smörgås" stems from the creation of butter - when you churn the cream little "geese" of thick butter float up to the top and these are taken to spread on the bread, they are buttergeese = smörgås (butter + goose) - it makes no sense when you apply it to a sandwich board which refers to two slices of bread.

    / just call me triviaqueen

    Jun 17, 2008
  • alex's picture
    alex

    I am totally delighted by the idea of butter geese. I can't wait to bring that one into a conversation :)

    Jun 17, 2008

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