Running out of space due to too many tattoos? Levi's® Japan panders to the target market of over-inked people with laser art etched jeans! This campaign is fresh out of BBH Tokyo and was shot by over-inked Simon Harsent.

Larger image of "man" here

Larger image of "couple" here

Larger image of "woman" here

Agency: BBH Tokyo Seiya Yamada (Designer) Simon Harsent (Photographer) steve elrick (Executive Creative Director) Graham Kelly (Creative Director) Yohey Adachi (Art Director) Graham Kelly/ Satoko Takada (Copywriter)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • caffeinegoddess's picture

    Shame they couldn't have come up with some different headlines for the different ads.

    Jan 30, 2008
  • Dabitch's picture

    Bah, headlines? This is all art direction - even the product insight.

    Jan 30, 2008
  • caffeinegoddess's picture

    True, but it doesn't mean that they couldn't have varied the lines. S'all I'm sayin.

    Jan 30, 2008
  • ChelleFire's picture
    ChelleFire (not verified)

    When are these jeans going to be available to buy in the USA??

    Aug 04, 2012

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