Running out of space due to too many tattoos? Levi's® Japan panders to the target market of over-inked people with laser art etched jeans! This campaign is fresh out of BBH Tokyo and was shot by over-inked Simon Harsent.

Larger image of "man" here

Larger image of "couple" here

Larger image of "woman" here

Agency: BBH Tokyo
Seiya Yamada (Designer)
Simon Harsent (Photographer)
steve elrick (Executive Creative Director)
Graham Kelly (Creative Director)
Yohey Adachi (Art Director)
Graham Kelly/ Satoko Takada (Copywriter)


Comments (5)

  • caffeinegoddess's picture

    Shame they couldn't have come up with some different headlines for the different ads.

    Jan 30, 2008
  • Dabitch's picture

    Bah, headlines? This is all art direction - even the product insight.

    Jan 30, 2008
  • caffeinegoddess's picture

    True, but it doesn't mean that they couldn't have varied the lines. S'all I'm sayin.

    Jan 30, 2008
  • ChelleFire's picture
    ChelleFire (not verified)

    When are these jeans going to be available to buy in the USA??

    Aug 04, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.