Nima Stillerud (AD), Gustav Egerstedt (AD) and Hans Malm (copywriter) over at Saatchi & Saatchi, Stockholm have created a wonderbra ad showing no cleavage, no model, and - gasp - not even a wonderbra. All they needed was a pen and the viewers imagination. Brilliant.

Saatchi&Saatchi, Sweden

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.