New York Lottery wants you know know it pays to get the order right.

Client: New York Lottery Agency: DDB New York Matt Eastwood Chief Creative Officer Menno Kluin Executive Creative Director Richard Sharp and Mike Sullivan Group Creative Directors Matt Knapp Senior Art Director John Downing Senior Copywriter Toby and Pete Digital Artists Toby Burrows Photographer Jane Piampiano Art Buying Manager Juan Carlos Pagan Typographer John Cason Retoucher Beata Molska Production Artist Christie Dwyer Print Producer Joan Elsesser Print Producer Julie Evicmen Project Manager Leo Mamorsky Group Account Director Kelly Gorsky Management Supervisor Heather Olson Account Supervisor Kemi Adewumi Account Executive Tarina Hesaltine Account Executive

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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