New York Lottery wants you know know it pays to get the order right.

Client: New York Lottery
Agency: DDB New York
Matt Eastwood Chief Creative Officer
Menno Kluin Executive Creative Director
Richard Sharp and Mike Sullivan Group Creative Directors
Matt Knapp Senior Art Director
John Downing Senior Copywriter
Toby and Pete Digital Artists
Toby Burrows Photographer
Jane Piampiano Art Buying Manager
Juan Carlos Pagan Typographer
John Cason Retoucher
Beata Molska Production Artist
Christie Dwyer Print Producer
Joan Elsesser Print Producer
Julie Evicmen Project Manager
Leo Mamorsky Group Account Director
Kelly Gorsky Management Supervisor
Heather Olson Account Supervisor
Kemi Adewumi Account Executive
Tarina Hesaltine Account Executive


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.