Saatchi & Saatchi New Zealand compare army strategy to playing Tetris as they recruit leaders and strategists into the Army as officers. I've seen similar thoughts before but it never really works for me, the whole 'game' angle I mean. I bet that the training officers will be yelling at the new recruits as soon as they get there "do you think this is a game!?" ;)

Andy Salisbury - Retoucher
Rory Carter - Photographer
Mike O'Sullivan - Executive Creative Director
Tim Hall - Creative Director
Sam Brown - Creative
Kate Catalinac - Creative
Tom Ackroyd, Anna Kennedy - Agency Producer
Catherine MacCormick - Producer
Production Company: Reload Photographic Productions

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Comments (1)

  • RLDavies's picture
    RLDavies

    Maybe it's just because I've never been a fan of Tetris. But the first one didn't make me think of Tetris (or armies), but rather of the British Airways Face.

    Aug 06, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.