Sarah Palin
Knitting Needles
The Electric Car
The Polar Ice cap

Zig’s new campaign for Newstalk 1010 is inviting people to make sense of what doesn’t – like the fact that Sarah Palin is a bestselling author – by listening and contributing to the conversation on the Toronto radio station. The campaign which shows some of the currently debated topics in graphic form, takes the form of billboards, TSAs, elevator wraps in Toronto’s downtown core and online banners. Speaking of the electric car, I totally want a Tesla model S, pretty sleek right?

Newstalk 1010 aims to reach listeners suffering from soundbite & information overload, to listen in on the analyzing and joining in on discussing the news that's happening today. The station not only breaks the important news that impacts Torontonians, it provides in-depth analysis and revels in debate and commentary from experts, enabling listeners to develop a deeper understanding of the issues.

Campaign Credits for “Make Sense of What Doesn’t”
Client: Astral Media Radio, Inc.
Brand: CFRB Newstalk 1010
Executive Creative Director: Martin Beauvais
Associate Creative Directors: Jason Hill and Michael Murray
Writer: Steve Barr
Art Director: Craig Ferguson
Coach: Grace Casteneda
Planner: Lynn Sivec
Team Leader: Sheri Hachey
Print Production Manager: Jen Dark
Retoucher: Jeremy Thompson
Studio Artist: Cade Chan


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.