It's a frickin' conspiracy. I was smoking when I opened the email with this one, wondering if I needed to buy eggs for my cake. Thanks a lot World No Tobacco Day and EURO RSCG Sydney. You got me. Now get me a beer.

Agency: EURO RSCG Sydney
Photographer: Chris Cordeiro
Executive Creative Director: Rowan Dean
Art Director: Patrycja Lukjanow
Copywriter: Ben Clare

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Comments (2)

  • smizzly_bob's picture
    smizzly_bob

    If they really wanted to make an anti-smoking ad they should have said "this used to be a man" instead of "smoking causes premature ageing." That would be funnier and a lot more effective too.

    Jun 06, 2008
  • TDD's picture
    TDD

    I laughed at first. I thought it was her daughter's cake. Then I got it. Now, I think it's stupid.

    A whole other topic, but why do anti-smoking and anti-drug ads always insist on insulting the intelligence of their target audience?

    Jun 07, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.