It's a frickin' conspiracy. I was smoking when I opened the email with this one, wondering if I needed to buy eggs for my cake. Thanks a lot World No Tobacco Day and EURO RSCG Sydney. You got me. Now get me a beer.
Agency: EURO RSCG Sydney
Photographer: Chris Cordeiro
Executive Creative Director: Rowan Dean
Art Director: Patrycja Lukjanow
Copywriter: Ben Clare