It's a frickin' conspiracy. I was smoking when I opened the email with this one, wondering if I needed to buy eggs for my cake. Thanks a lot World No Tobacco Day and EURO RSCG Sydney. You got me. Now get me a beer.

Agency: EURO RSCG Sydney Photographer: Chris Cordeiro Executive Creative Director: Rowan Dean Art Director: Patrycja Lukjanow Copywriter: Ben Clare

Comments (2)

  • smizzly_bob's picture

    If they really wanted to make an anti-smoking ad they should have said "this used to be a man" instead of "smoking causes premature ageing." That would be funnier and a lot more effective too.

    Jun 06, 2008
  • TDD's picture

    I laughed at first. I thought it was her daughter's cake. Then I got it. Now, I think it's stupid.

    A whole other topic, but why do anti-smoking and anti-drug ads always insist on insulting the intelligence of their target audience?

    Jun 07, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.