DDB Paris had some fun creating in-store posters for Nike featuring quotes and attitude typical of McEnroe. They tie in nicely with phrases like "How about a little service?" Illustrated by Art Director Laurent Toth and copy by Olivier Lefebvre. Creative Directors for this project were Alexandre Hervé and Sylvain Thirache.

Brand/product advertised: Nike
Advert title(s): McEnroe
Agency: DDB Paris
Agency location (City, Country): France
Agency website address: www.ddbparis.fr
Creative Director: Alexandre Hervé / Sylvain Thirache
Art director: Laurent Toth
Copywriter: Olivier Lefebvre
Illustrator: Laurent Toth


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