DDB Paris had some fun creating in-store posters for Nike featuring quotes and attitude typical of McEnroe. They tie in nicely with phrases like "How about a little service?" Illustrated by Art Director Laurent Toth and copy by Olivier Lefebvre. Creative Directors for this project were Alexandre Hervé and Sylvain Thirache.
Brand/product advertised: Nike Advert title(s): McEnroe Agency: DDB Paris Agency location (City, Country): France Agency website address: www.ddbparis.fr Creative Director: Alexandre Hervé / Sylvain Thirache Art director: Laurent Toth Copywriter: Olivier Lefebvre Illustrator: Laurent Toth