An unusual advertising spot for a local piercing shop in Rotterdam - the board behind the basket and the basket itself! Yes, it's the new ballboard.
These new baskets we're placed smack dab between a high-school and a mosque in the last week of 2004, the hoop has been replaced by a larger than life nipple close-up and piercing ring instead... Naturally locals began complaining immediately, attracting the local and national press attention as they covered it and soon the basket had to be removed. More bang for the buck as they say, a single clever basket-billboard bought more press attention than the new piercing shop Queen of rings could have imagined.

Creatives behind this campaign were: Art by Yvo de Lange & Patrick van der Heijden, Copy by Flip Sorée. Production by Francable, Ballboard by Hillenaar Outdoor Advertising, and Ad Agency was Datagold.nl in Rotterdam.