An unusual advertising spot for a local piercing shop in Rotterdam - the board behind the basket and the basket itself! Yes, it's the new ballboard.
These new baskets we're placed smack dab between a high-school and a mosque in the last week of 2004, the hoop has been replaced by a larger than life nipple close-up and piercing ring instead... Naturally locals began complaining immediately, attracting the local and national press attention as they covered it and soon the basket had to be removed. More bang for the buck as they say, a single clever basket-billboard bought more press attention than the new piercing shop Queen of rings could have imagined.

Creatives behind this campaign were: Art by Yvo de Lange & Patrick van der Heijden, Copy by Flip Sorée. Production by Francable, Ballboard by Hillenaar Outdoor Advertising, and Ad Agency was in Rotterdam.

Ad Agency was

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (8)

  • deeped's picture

    To quote my co-working AD: "Nämen!" in a voice filled with disgust... :)

    Feb 15, 2005
  • Dabitch's picture

    Makes me wanna go "OUCH"!. ;))

    Feb 16, 2005
  • Neo's picture

    I LOVE this! Nice art direction wih the super-pink nipple as well.

    Feb 16, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I think this really sucks :-) - pun intended. Actually it is one of the funniest and best uses of backboards I've ever seen. Reminds me of mom.

    Feb 26, 2005
  • CopyWhore's picture

    Absolutely brilliant!

    But I'd like to see them take the idea further and go beyond nipples. They can do pierced lips, pierced eyebrows, pierced belly buttons, pierced noses... (and, since it's the Netherlands we're talking about, pierced Alberts...)

    Feb 27, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    this ad is brilliant, I love it

    Mar 12, 2005