Nipple billboards erected in unusual places, introducing the ballboard

An unusual advertising spot for a local piercing shop in Rotterdam - the board behind the basket and the basket itself! Yes, it's the new ballboard.
These new baskets we're placed smack dab between a high-school and a mosque in the last week of 2004, the hoop has been replaced by a larger than life nipple close-up and piercing ring instead... Naturally locals began complaining immediately, attracting the local and national press attention as they covered it and soon the basket had to be removed. More bang for the buck as they say, a single clever basket-billboard bought more press attention than the new piercing shop Queen of rings could have imagined.

Creatives behind this campaign were: Art by Yvo de Lange & Patrick van der Heijden, Copy by Flip Sorée. Production by Francable, Ballboard by Hillenaar Outdoor Advertising, and Ad Agency was Datagold.nl in Rotterdam.

Ad Agency was Datagold.nl
AnonymousCoward's picture
deeped's picture

To quote my co-working AD: "Nämen!" in a voice filled with disgust... :)

Dabitch's picture

Makes me wanna go "OUCH"!. ;))

Neo's picture

I LOVE this! Nice art direction wih the super-pink nipple as well.

caffeinegoddess's picture

Big. Pink. Different.

lainzrest's picture

It is very eyecatching!

AnonymousCoward's picture

I think this really sucks :-) - pun intended. Actually it is one of the funniest and best uses of backboards I've ever seen. Reminds me of mom.

CopyWhore's picture

Absolutely brilliant!

But I'd like to see them take the idea further and go beyond nipples. They can do pierced lips, pierced eyebrows, pierced belly buttons, pierced noses... (and, since it's the Netherlands we're talking about, pierced Alberts...)

AnonymousCoward's picture

this ad is brilliant, I love it