Nissan decided to have some fun when they sponsored the Sandstation event in Berlin, so they trucked in several tonnes of sand and had an artist build sand-Nissans in it. The result, eye-catching branding, I guess.

Sandstation event Berlin - sponsored by Nissan

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.