Lew'Lara\TBWA explains: "The campaign was created for the launch of the new Nissan Sentra with 6 airbags. To reinforce the car's high level of safety, we created ads that show, in a playful way, how fragile people are." Yes, as fragile as Delft Blue /Delftware pottery. Or as fragile as our willing suspension of disbelief regarding massive photoshop jobs. (Don't get me wrong, this is quite good - it's the blue on the girls bangs that throws me off.)

Agency: Lew'Lara\TBWA Client: Nissan Chief Creative Officer: Manir Fadel Executive Creative Director: Mariana Sá Creative Director: Cesar Herszkowicz Copywriter: Marcos Almirante Art Director: Bernardo Romero Photographer: Surachai Puthikulangkura Illustrator: Surachai Puthikulangkura / Supachai U-Rairat Art Buyer: Ana Karina Melo, Ale Sarilho Account Supervisor: Suellen Copolla, Ricardo Barros Advertiser's Supervisor: Carlos Murilo Moreno Account Manager: Alexandre Baroni Planner: Renata D´avila Other Credits: Production House Producer: Somsak Pairew / Kitidej Rattanasuvansri and Production House Company: Illusion Co.,Ltd.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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