Nivea placed these rather humorous couches promoting its Good-Bye Cellulite cream in strategic places in South Beach during Miami Fashion Week.

Agency: TBWA\Chiat\Day New York James Cheung : Creative Director James Cheung : Copywriter Peter Unger : Art Director

Comments (2)

  • Shika's picture

    I want one of these couches. Slightly surrealistic.

    Sep 01, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.