Nivea placed these rather humorous couches promoting its Good-Bye Cellulite cream in strategic places in South Beach during Miami Fashion Week.

Agency: TBWA\Chiat\Day New York
James Cheung : Creative Director
James Cheung : Copywriter
Peter Unger : Art Director


Comments (2)

  • Shika's picture

    I want one of these couches. Slightly surrealistic.

    Sep 01, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.