The non-profit association CCFD–Terre Solidaire, first French development NGO, supports local initiatives in South and East developing countries. Their new campaign invites us to look at these countries in a different way and to go past our stereotypes through an optimistic and original creation. To fight against stereotypes, the campaign borrows the Surrealism codes. The print and outdoor are inspired by Rene Magritte works (a famous surrealist French painter) to play with reality and the way we represent it.
Credits: -Client: CCFD-Terre Solidaire -Agency: Euro RSCG C&O -CCFD Managers: Pierre Laurent, Yann- Patrick Bazire -Agency Managers: Agathe Bousquet, Benoit Lozé, Brune Buonomano -Creative Directors: Olivier Moulierac & Jérôme Galinha -Copywriter: Capucine Lewalle -Art Director: Catherine Labro -Production: Corinne Dutoit-Costa