Advertising is everywhere in India it seems. Here even the pole holding up a bridge has been fitted with extra curves in order to become a bone advertising Calcium enriched Sandoz for strong bones. Saatchi & Saatchi Mumbai push the ambient advertising limits.

Client: Novartis
Agency: Saatchi & Saatchi Mumbai

Creative Directors: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter; Amit S Acharekar
Production Manager: Anand Siva.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.