Advertising is everywhere in India it seems. Here even the pole holding up a bridge has been fitted with extra curves in order to become a bone advertising Calcium enriched Sandoz for strong bones. Saatchi & Saatchi Mumbai push the ambient advertising limits.

Client: Novartis Agency: Saatchi & Saatchi Mumbai Creative Directors: Juju Basu, Hanoz Mogrelia Art Director: Sandeep Poyekar Copywriter; Amit S Acharekar Production Manager: Anand Siva.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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