This months NWA judge Euro RSCG's UK Director of Creativity, Gerry Moira, said about the winning ad:

"There's something joyously irreverent about this ad - the pastiche of the royal commemorative plates, the depiction of Margaret as a playgirl Princess - there's lots to enjoy.
The attention to detail, from the furry handcuffs to the Union Jack thong, is creative and eye-catching and underlines the cheekiness that permeates the whole execution. And it really worked - I actually watched the programme."

Read more to see the ad, you know you want to.

The winning ad, created by Art Directors Alice Tonge & Ben Stafford, Copywriter Chris Harris and Creative Director Tom Tagholm at Channel4's inhouse agency.

One of the runners up, for Land Rover, created at Rainey Kelly Campbell Roalfe/Y & R by Art Director Dave Godfree, Copywriter Mark Waldron and Creative Director Mark Roalfe.

Apart from the fame and glory, winners are competing for a nice cool £25,000 if they win the Grand Prize in January 2006, or £5,000 for best use of craft skills, including typography, copywriting and art direction.

Channel 4 & Rainey Kelly Campbell Roalfe/Y & R

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Comments (2)

  • kurtberengeiger's picture
    kurtberengeiger

    Hats off to the Land Rover team. That ad is cool.
    I love it even more as there's no metal in the visual.

    Dec 08, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    yeah i hate metal.

    Dec 08, 2005

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.