This months NWA judge Euro RSCG's UK Director of Creativity, Gerry Moira, said about the winning ad:

"There's something joyously irreverent about this ad - the pastiche of the royal commemorative plates, the depiction of Margaret as a playgirl Princess - there's lots to enjoy.
The attention to detail, from the furry handcuffs to the Union Jack thong, is creative and eye-catching and underlines the cheekiness that permeates the whole execution. And it really worked - I actually watched the programme."

Read more to see the ad, you know you want to.

The winning ad, created by Art Directors Alice Tonge & Ben Stafford, Copywriter Chris Harris and Creative Director Tom Tagholm at Channel4's inhouse agency.

One of the runners up, for Land Rover, created at Rainey Kelly Campbell Roalfe/Y & R by Art Director Dave Godfree, Copywriter Mark Waldron and Creative Director Mark Roalfe.

Apart from the fame and glory, winners are competing for a nice cool £25,000 if they win the Grand Prize in January 2006, or £5,000 for best use of craft skills, including typography, copywriting and art direction.

Channel 4 & Rainey Kelly Campbell Roalfe/Y & R
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • kurtberengeiger's picture
    kurtberengeiger

    Hats off to the Land Rover team. That ad is cool.
    I love it even more as there's no metal in the visual.

    Dec 08, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    yeah i hate metal.

    Dec 08, 2005

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