This months NWA judge Euro RSCG's UK Director of Creativity, Gerry Moira, said about the winning ad:
"There's something joyously irreverent about this ad - the pastiche of the royal commemorative plates, the depiction of Margaret as a playgirl Princess - there's lots to enjoy.
The attention to detail, from the furry handcuffs to the Union Jack thong, is creative and eye-catching and underlines the cheekiness that permeates the whole execution. And it really worked - I actually watched the programme."
Read more to see the ad, you know you want to.
The winning ad, created by Art Directors Alice Tonge & Ben Stafford, Copywriter Chris Harris and Creative Director Tom Tagholm at Channel4's inhouse agency.
One of the runners up, for Land Rover, created at Rainey Kelly Campbell Roalfe/Y & R by Art Director Dave Godfree, Copywriter Mark Waldron and Creative Director Mark Roalfe.
Apart from the fame and glory, winners are competing for a nice cool £25,000 if they win the Grand Prize in January 2006, or £5,000 for best use of craft skills, including typography, copywriting and art direction.