Nurses are like headless chickens. Now you know.

This campaign focuses on visual metaphors to engage and connect with readers, communicating consumer insights that helped to shape and influence Nurture’s evidence based design process. This print ad launched June 2010 in design and healthcare focused print publications.

Ad agency: Hunt Adkins
Client/Advertiser: Nurture by Steelcase

Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins
Account Executive: Shanna Apitz
Director: n/a
Photographer: Matthew Turley
Illustrator: n/a
Director: n/a
Agency Producer: Rich Gonzales
Post Production: Unleashed


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.