Nurses are like headless chickens. Now you know.

This campaign focuses on visual metaphors to engage and connect with readers, communicating consumer insights that helped to shape and influence Nurture’s evidence based design process. This print ad launched June 2010 in design and healthcare focused print publications.

Ad agency: Hunt Adkins Client/Advertiser: Nurture by Steelcase Creative Director: Doug Adkins Art Director: Steve Mitchell Copywriter: Doug Adkins Account Executive: Shanna Apitz Director: n/a Photographer: Matthew Turley Illustrator: n/a Director: n/a Agency Producer: Rich Gonzales Post Production: Unleashed

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.