DDB New York have created five custom bus shelters for NY Lottery Holiday Magic scratch-off. Headline like “Miracle in the Bodega on 34th Street” and “Light up Someone’s Holiday” will be written out using 1,800 bulbs each. These buse shelters will be located on 34th St. between 2nd & 3rd Ave, 3rd Ave between 44th and 45th, 23rd St. between Park and Madison, Broadway between 70th and 69th and 86th St. between 1st and York. These celebratory expressions will also be viewable on print ads in outlets including AM New York, Metro, Daily News, The New York Post and Newsday and on digital banners on sites such as CBS.com, NYPost.com, Hulu and Pandora.

The TV, print and digital ads launched this week, with the bus shelter installations making their (illuminating) debut on November 26.

DDB NY Creative Credits: Matt Eastwood, Chief Creative Officer Rich Sharp, Group Creative Director Mike Sullivan, Group Creative Director Michael Kushner, Art Director (For TV Spot Only) Tony Bartolucci, Associate Creative Director (For OOH/Digital Only) Colin Lapin, Associate Creative Director (For OOH/Digital Only)) Menno Kluin, Executive Creative Director, Head of Art (For OOH Only) Juan Carlos Pagan, Designer Ed Zazzera, Head of Production (For TV Spot Only) Teri Altman, Executive Producer (For TV Spot Only) Christie Dwyer, Print Producer (For OOH Only) Julie Evcimen, Project Manager Leo Mamorsky, Group Account Director Kelly Gorsky, Management Supervisor Heather Olson, Account Supervisor Kewi Adewumi, Account Executive Tarina Hesaltine, Account Executive

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.