Sure, it's a neat photoshopping trick since the models actually still have their mammaries - but the scars are real in that it's the scars from Andrea Martin, director of The Breast Cancer Fund who's had mastectomies a few years ago.

The campaign for Breast Cancer awareness was created by Ken Mendelbaum at BBDO West and photographed by Heward Jue.

Ad agency: BBDO West

Comments (2)

  • Neo's picture
    Neo

    Jarring images!

    May 08, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.