Obsessed with breasts? Yes!

 
 
 

Obsessed with breasts? Yes!

Sure, it's a neat photoshopping trick since the models actually still have their mammaries - but the scars are real in that it's the scars from Andrea Martin, director of The Breast Cancer Fund who's had mastectomies a few years ago.

The campaign for Breast Cancer awareness was created by Ken Mendelbaum at BBDO West and photographed by Heward Jue.

Ad agency: BBDO West

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Comments

Tired execution but a good use for it.

Jarring images!

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