This was not submitted as spec, but the poor photoshop job makes me wonder how on earth this could ever be printed. Teeny tiny small space ads?

Ad agency: 22squared, Tampa, Florida.
John Stapleton (Creative Director)
James Rosene (Creative Director)
James Rosene (Copywriter)
John Stapleton (Art Director)

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Comments (8)

  • Neaner's picture
    Neaner

    That can not possibly have gone to print. Using internet shots in mockups is one thing, but in the final proof???

    Aug 04, 2008
  • Dabitch's picture
    Dabitch

    Regarding using internet-shots as mockups - and then I presume getting another photographer to shoot exactly that - creating an image to look like another (already photographed) image is derivative work no? So either way - using the original internet-image or re-shooting it, they still need to find the author of the first internet-image, which will require serious detective skillz. "Only the owner of copyright in a work has the right to prepare, or to authorize someone else to create, a new version of that work. The owner is generally the author or someone who has obtained rights from the author." I am not a lawyer.

    (also, I hate having to use pre-existing photographs in mockups. It's my pet peeve as it seems to lock my thinking. Please let me use my damned markers!)

    Also, this reminds me a little of that southwest airlines campaign which basically re-shot funny web-viral-filmclips.

    Aug 04, 2008
  • Neo's picture
    Neo

    Don't forget that Miller light "Maxim light" upskirt sniffing dog shot where you even have the original image in the comments. Yet another rip of an internet funny shot was that one showing a bomb-defuse team playing pranks on each other with air-filled paper bags, I'm sure I saw in an ad later.

    Aug 04, 2008
  • AlphaSquirrel's picture
    AlphaSquirrel

    Yet another rip of an internet funny shot was that one showing a bomb-defuse team playing pranks on each other with air-filled paper bags, I'm sure I saw in an ad later.

    That's an old Far Side cartoon; they're building bombs, not defusing them IIRC. But still.

    Aug 04, 2008
  • Dabitch's picture
    Dabitch

    Hi alphasquirrel haven't seen you in ages! Aaaaaah, yes, far side cartoons have their own special place in Badland. They must have spawned one millions ads all on their own. Some Cannes winners even. ;) Cartoons going once, twice.. and oh here's a third time.

    Aug 04, 2008
  • AlphaSquirrel's picture
    AlphaSquirrel

    Awww, thanks. I been here all along, reading faithfully, and apparently forgetting about that Far Side fly one. I'll keep an eye out, see if I can contribute something more worthwhile than clarifications — but, so far away from the big city and the big ad scene…

    That Gary Larson is a genius, though, isn't he?

    Aug 05, 2008
  • Dabitch's picture
    Dabitch

    Who needs big cities and ad scenes? All we need is adland. ;P

    Aug 05, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.