So a bearded baby, a pipe-smoking baby and a tattooed baby walk into a bar.... I got nothing.

This campaign seems to be a great fit for what Fred said in Cannes last year about babies in ads, like the tattooed baby and pierced baby in pony family. "Before you only had the "idea" of a babies, you didn't understand." The babies are just prop, a visual translation of the line, and a rather creepy looking one at that.

Client: Okuma Agency: Barnes, Catmur & Friends Auckland Paul Catmur (Executive Creative Director) Daniel Barnes (Executive Creative Director) Carlos Savage (Creative) Matt Weavers (Creative) Jesse Stevens (Creative) Crispin Schuberth (Head of Art) Brad Stratton (Art Director) Mat Baker (Photographer) Karl Baker (Retoucher) Mike Wilson (Account manager)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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