I'm not sure if JWT Sydney is telling me that the items viewed through Olympus Binoculars come a lot closer, or that Olympus Binoculars are magical animal magnets that suck the critters in. Either way, funny images.

Jeffrey Oley, Typographer Adam Taylor, Photographer Electric Art, Retoucher Andy DiLallo, Executive Creative Director Jay Benjamin, Executive Creative Director John Lam, Creative Group Head/ Art Director Jason Ross, Creative Group Head/ Copywriter Account Service: Peter Bosilkovski

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • purplesimon's picture

    A bit too obvious for my liking, but I suppose it gets the idea across.

    Apr 24, 2008
  • Neaner's picture

    I prefer this one, same basic thought but better communicated.

    Agency: Advico Young & Rubicam, Switzerland Creative Directors: Urs Schrepfer, Daniel Comte Copywriter: Florian Birkner Art Director: Roland Scotoni Photographers: Stephan Schacher, Steve Bloom, Ardea, NHPA

    Jul 17, 2008
  • harisankar's picture
    harisankar (not verified)

    nice super

    Mar 23, 2012