Here's what is labelled an "outdoor campaign" by Duval Guillaume Brussels, I emailed and asked them where this ran because when I first saw the ads I misinterpreted them a little. I even went to to try and get wiser but there's nothing much on that site to be honest (except a great long list of ad agency clients under references, so I guess this means we need to pass ooops' spamfilter if we want to contact ad geeks in Belgium!) I blame my misunderstanding on my severe geek streak though, see inside.

Arite, first I didn't read the tagline right - I read "A better way to answer spam" and for a moment there I was convinced that Ooops offered some software or a spamfilter that actually talks back to spammers with witty retorts. How cool would that be!? (forget for a moment that most spammers can't be reached at the originating address). Fun-ney! Anyway, so that's clearly not what they're doing, they're just offering a spamfilter like every other ISP on the planet, albeit with ads (and supporting website) lacking all information on what kind of spamfilter it might be. What, greylisting? Using RBL's? Using SPF? Automatic reporting to RBL's and Spamcop this helping stem the flow of spam? What!? Geeks want to know, put the dang info somewhere - I mean you are running ads with the tagline "a better answer to spam". We assume "better" than the other ISP's who all also offer spamfilters at server level. Spam filters at server level can be great or disaster depending on how they are configured - you don't want a filter that bounces a mail that reads "the pen is mightier than the sword" because there's a "penis" in there. Nor do you want to reject mails from domains that might be interpreted as "bad words", and these mistakes are a lot more common than you think. That said, here's the ads.

Link to larger Tanzania ad

Link to larger Rolex ad

Link to larger housewide ad

Oh yeah, no reply yet on my email so I guess "outdoor campaign" will have to do. I guess by the shape of the ads, Abri posters/bus stops, that sort of thing.

· Creative Director: Peter Ampe & Katrien Bottez · Copywriter/Art Director: Robin Stam · Designer: Cécile Van Caillie · Media Planner: Davy Caluwaerts · Account Manager: Matthias Dubois · Client Contact: Eric Bockstael · Advertising Agency : Duval Guillaume Brussels · Published/Released (Month, Year): January 2008