CLM BBDO, Paris show us that subtle art direction can communicate a big idea. That is, if you spot it.

Photographer: Cédric Delsault
Executive Creative Directors: Gilles Fichteberg & Jean-François Sacco
Head of Art: Sylvie Etchemaité
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Account manager: Pascal Couvry

Commercials: 
Country: 

Comments (12)

  • Allan1's picture
    Allan1

    I take it you mean the superhero flying pose the body is in?

    Jun 04, 2008
  • Dabitch's picture
    Dabitch

    DING DING DING! Congratulations sir, you win a bike.

    Jun 04, 2008
  • Allan1's picture
    Allan1

    When I was 5 years old, I used to draw small* pictures of Superman, flying in that same pose. Of course, he had a cape.

    *==> small = 1 inch long.

    Jun 04, 2008
  • TDD's picture
    TDD

    Superman's dead.

    Jun 05, 2008
  • purplesimon's picture
    purplesimon

    What other superhero poses are there? Just wondering...

    Jul 09, 2008
  • Neaner's picture
    Neaner

    Hands on hips, chest full of air. Two fists, bent arms and straight wide stance with legs. One arm bent, the other arm straight up ready to take off. Anything shot from frog perspective.

    Jul 09, 2008
  • purplesimon's picture
    purplesimon

    Hmmm, those poses make me think of an aerobics teacher :)

    Jul 09, 2008
  • Dabitch's picture
    Dabitch

    Ah, but they are only mild mannered aerobics teachers by day... Dum dum DUM!

    Jul 09, 2008
  • Allan1's picture
    Allan1

    Well, let's not forget the Spiderman web swinging poses - mostly hanging from the webbing/'thread' by both arms overhead, and swinging your legs back and forth to an 'L' position (keeping them together). Then again, Spidy with his hands bent back, shooting his web stuff from his wrists.

    Of course, there's the flying pose, with both hands forward - either with them in fists, or pointed forward, like a diving pose.

    Being around back when Batman was on TV, with Adam West, I still recall 'The Bat' (or was it 'The Batusi'?) - revived for Pulp Fiction, which involved putting your hands up, with the first 2 fingers extended, and spread (so you could look through them), and your elbows up to the side .

    Jul 09, 2008
  • purplesimon's picture
    purplesimon

    I've just realised that the person/idiot now being called a hero was crossing the road where there was no crossing, because he couldn't be bothered to walk a couple of metres to the left and cross in the correct place.

    Let's hope they don't donate his brain!

    Jul 10, 2008
  • purplesimon's picture
    purplesimon

    I think they should have just put the underpants on the outside of the jeans, no need for poses :)

    Jul 10, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.